ARM & HAMMER^® Baking Soda Toothpaste

Clinical studies prove that ARM & HAMMER^® Advance White^® Brilliant Sparkle^® Baking Soda Toothpaste gently removes up to 5x more plaque in hard-to-reach places.* It may surprise some professionals to learn that baking soda is actually the least abrasive material for cleaning teeth.* That's why it's always been considered such a healthy choice in oral care. By dissolving into fine particles, baking soda gets into areas deep between teeth and along the gum line that other toothpastes can't reach. It also penetrates into the tiny crevices in tooth enamel to dissolve intrinsic stains. Baking soda in toothpaste not only has ample scientific support, it has a proven track record. As the makers of ARM & HAMMER^® toothpaste, we've been pro-baking soda for over 160 years. Today, dental professionals are realizing that baking soda remains a near-perfect ingredient for toothpaste because of its biological compatability, ubiquitous nature and especially its low abrasivity.¹

* Brilliant Sparkle^® paste formula, in hard-to-reach places. Data on file.

* Comparison based upon the RDA of baking soda versus the most commonly used abrasive cleaning agents in toothpastes.

1. Putt, Mark S.; Milleman, Kimberly; Ghassemi, Annahita; Vorwerk, Linda; Hooper, William; Soparkar, Pramod M; Winston, Anthony E; Proskin, Howard, M. J Clin. Dent 19, 111-119, 2008.

2. Ghassemi, Annahita; Vorwerk, Linda; Hooper, William; Putt, Mark S.; Milleman, Kimberly; J Clin. Dent 19, 120-126, 2008.

3. Barnes CM. An Evidenced-Based Review of Sodium Bicarbonate as a Dentifrice Agent. Compend Contin Educ Dent. 1999;6(3):3-11. Read Abstract

Low Abrasivity

Over the years, people have mistakenly concluded that baking soda is highly abrasive. It’s true that patients may perceive a slightly gritty texture in toothpastes with baking soda, but the fact is, baking soda crystals are soft and won’t scratch tooth enamel. Baking soda is a mild polishing agent which removes superficial stains. When mixed with water, much of baking soda breaks down into microscopic particles that get into areas of tooth enamel other toothpastes can't reach. These baking soda particles then dissolve deeper stains. Bottom line: Studies prove baking soda is actually the least abrasive polishing agent⁴ as well as highly soluble in water, making it gentle on enamel, dentin and soft tissue.^5,6,7

4. Lehne RK, Winston AE. Abrasivity of sodium bicarbonate. Clin Prev Dent. 1983. Jan-Feb;5(1):17-18.

5. Koertge TE. Management of dental staining: can low-abrasive dentifrices play a role? Compend Contin Educ Dent Suppl. 1997;18(21):S33-8; quiz S47. Read Abstract

6. Newbrun E. The use of sodium bicarbonate in oral hygiene products and practice. Compend Contin Educ Dent Suppl. 1997;18(21):S2-7; quiz S45. Read Abstract

7. Meyers IA, McQueen MJ, Harbrow D, Seymour GJ. The surface effect of dentifrices. Aust Dent J. 2000;45(2):118-124.

Deep Cleaning for Plaque and Stain Removal^1,2

Brushing with ARM & HAMMER^® Toothpaste has been proven to be highly effective for removing up to 5x more plaque¹ in hard to reach places.* And since baking soda is a natural buffer, it helps maintain the mouth’s natural pH level as it neutralizes food acids, even after brushing.²

* Data on file.

1. Mankodi S, Berkowitz H, Durbin K, Nelson B. Evaluation of the effects of brushing on the removal of dental plaque. J Clin Dent. 1998;9(3):57-60. Read Abstract

2. Kashket S, Yaskell T. Effects of a high-bicarbonate dentifrice on intraoral demineralization. Compend Contin Educ Dent Suppl. 1997;18(21):S11-16. Read Abstract

Whiter Teeth With Low Abrasion

Toothpastes with baking soda have the ability to remove plaque and everyday stains with low abrasion, helping keep teeth whiter and brighter.¹ They are gentle enough to be used in conjunction with bleaching procedures to help patients maintain their white smiles.

1. Koertge TE, Brooks CN, Sarbin AG, Powers D, Gunsolley JC. A longitudinal comparison of tooth whitening resulting from dentifrice use. J Clin Dent. 1998;9(3):67-71. Read Abstract

Oral Malodor

Bad breath can be a major source of concern for patients. Baking soda has been clinically proven to provide effective and lasting improvements in oral malodor, by neutralizing the Volatile Sulfur Compounds (VSCs) that cause bad breath. Toothpastes with baking soda provide lasting protection against bad breath—even in patients whose baseline malodor was strong.¹

1. Brunette DM, Proskin HM, Nelson B. The effects of dentifrice systems on oral malodor. J Clin Dent. 1998;9(3):76-82. Read Abstract

Removes 70% More Hard-to-Reach Plaque

In a clinical study comparing the dual-action head design of Spinbrush^® Pro Series to two leading advanced-design manual brushes, Spinbrush^® Pro Series Battery-Powered Toothbrushes removed 70% more hard-to-reach plaque.¹ As the clinical evidence mounts that power toothbrushes have the potential to deliver superior plaque removal, dental professionals are increasingly recommending power toothbrushes for all segments of their patient base. And as a consumer study showed, they’ll appreciate your recommendation of Spinbrush^®.

1. Haun J, Williams K, Friesen L, et.al. Plaque removal efficacy of a new experimental battery-operated toothbrush relative to two advanced-design manual toothbrushes. J Clin Dent. 2002;13(5):191-197. Read Abstract

85% of Consumers Said Spinbrush^® Battery-Powered Toothbrush Worked Better Than a Manual Brush*

In fact, consumers said it worked better than any other brush they had ever tried. And when something works so well, patients will not only be more inclined to use it, they’ll enjoy using it. Certainly, having a more pleasant brushing experience is critical to achieving compliance with the program you recommend.

* Only applicable to the Pro Series of Spinbrush^® Battery-Powered Toothbrushes. Data on file. Church & Dwight Co., Inc. Princeton, NJ.

Performance For an Affordable Price

Spinbrush^® Battery-Powered Toothbrushes cost just a few dollars more than manual toothbrushes and a fraction of the price of many other power toothbrushes.* Considering that having healthier teeth and gums requires twice daily, lifelong compliance, the value of providing this kind of performance and price cannot be underestimated.

Spinbrush^® Battery-Powered Toothbrushes and the Importance of Power Brushing

The time spent brushing teeth has been positively correlated to the effectiveness of plaque removal. However, while dental professionals recommend patients brush for at least 2 minutes, their actual brushing time has been reported at less than a minute, and frequently less than 30 seconds. ¹ Providing extra help in the form of an oscillating power toothbrush has been proven to provide significant benefits over manual toothbrushing.*²

1. Stockton Dental. In*ci*dental*ly: Brush inside first. Accessed June 27, 2006.

2. Robinson PG, Deacon SA, Deery C, Heanue M, Walmsley AD, Worthington HV, Glenny AM, Shaw WC. Manual versus powered toothbrushing for oral health. Cochrane Database Syst Rev. 2005 Apr 18;(2):CD002281. Review.

*Only applicable to the Pro Series of ARM & HAMMER^® Spinbrush^® Battery-Powered Toothbrushes. Read Abstract