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ARM & HAMMER® Baking Soda Toothpaste
It may surprise some professionals to learn that baking soda is actually the least abrasive material for cleaning teeth.* That's why it's always been considered such a healthy choice in oral care. By dissolving into fine particles, baking soda gets into areas deep between teeth and along the gum line that other toothpastes can't reach. It also penetrates into the tiny crevices in tooth enamel to dissolve intrinsic stains. Baking soda in toothpaste not only has ample scientific support, it has a proven track record. As the makers of ARM & HAMMER® toothpaste, we've been pro-baking soda for over 160 years. Today, dental professionals are realizing that baking soda remains a near-perfect ingredient for toothpaste because of its biological compatability, ubiquitous nature and especially its low abrasivity.1

* Comparison based upon the RDA of baking soda versus the most commonly used abrasive cleaning agents in toothpastes.

1. Barnes CM. An Evidenced-Based Review of Sodium Bicarbonate as a Dentifrice Agent. Compend Contin Educ Dent. 1999;6(3):3-11.
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Low Abrasivity

Over the years, people have mistakenly concluded that baking soda is highly abrasive.  It’s true that patients may perceive a slightly gritty texture in toothpastes with baking soda, but the fact is, baking soda crystals are soft and won’t scratch tooth enamel.  Baking soda is a mild polishing agent which removes superficial stains.  When mixed with water, much of baking soda breaks down into microscopic particles that get into areas of tooth enamel other toothpastes can’t reach.  These baking soda particles then dissolve deeper stains.  Bottom line:  Studies prove baking soda is actually the least abrasive  polishing agent1 as well as highly soluble in water, making it gentle on enamel, dentin and soft tissue.2,3,4


1. Lehne RK, Winston AE.  Abrasivity of sodium bicarbonate. Clin Prev Dent.  1983. Jan-Feb;5(1):17-18.

2. Koertge TE. Management of dental staining: can low-abrasive dentifrices play a role? Compend Contin Educ Dent Suppl. 1997;18(21):S33-8; quiz S47.
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3. Newbrun E. The use of sodium bicarbonate in oral hygiene products and practice. Compend Contin Educ Dent Suppl. 1997;18(21):S2-7; quiz S45.
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4. Meyers IA, McQueen MJ, Harbrow D, Seymour GJ. The surface effect of dentifrices. Aust Dent J. 2000;45(2):118-124.



Deep Cleaning for Plaque and Stain Removal

Brushing with ARM & HAMMER® Toothpaste has been proven to be highly effective for removing plaque.1 And since baking soda is a natural buffer, it helps maintain the mouth’s natural pH level as it neutralizes food acids, even after brushing.2


1. Mankodi S, Berkowitz H, Durbin K, Nelson B.  Evaluation of the effects of brushing on the removal of dental plaque.  J Clin Dent. 1998;9(3):57-60. Read Abstract

2. Kashket S, Yaskell T.  Effects of a high-bicarbonate dentifrice on intraoral demineralization. 
Compend Contin Educ Dent Suppl. 1997;18(21):S11-16.
Read Abstract



ARTICLES AND RESOURCES

ARM & HAMMER® Baking Soda Toothpaste

Low Abrasivity

Deep Cleaning for Plaque and Stain Removal

Whiter Teeth With Low Abrasion

Oral Malodor

Removes 70% More Hard-to-Reach Plaque

85% of Consumers Said SPINBRUSH®
Battery-Powered Toothbrush Worked Better Than a
Manual Brush*


Performance For an Affordable Price

SPINBRUSH® Battery-Powered Toothbrushes and the Importance of Power Brushing



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