Multi-State Resale Certificate
New ARM & HAMMER™ Essentials toothpastes are full of essential ingredients that deep clean,
neutralize acids and whiten teeth. For a naturally effective clean – no compromises.
Whiten & Strengthen
2 Shades Whiter Teeth & 2x Stronger Enamel**
**Data on file
Healthy Teeth & Gums
Removes More Plaque Around the Gumline*
*Compared to a regular toothpaste
powered by natural Baking Soda
ARM & HAMMER™ Essentials toothpastes harness the power of 100% Natural Baking Soda,
which works differently to give you a better way to brush.
Removes more plaque
around the gumline than
non-baking soda toothpaste
Gently lifts and removes
surface stains for a more
harmful plaque acids that
weaken and erode enamel
Low abrasion toothpastes that
clean and remove plaque safely
to help prevent enamel damage
simply pure ingredients
made with 100% natural baking soda and clinically proven ingredients
NEW ARM & HAMMER™ Essentials Fluoride Toothpaste combines 100% Natural Baking Soda and the most necessary, clinically proven ingredients.
The Baking Soda in Essentials keeps it pure and gentle enough for everyday brushing. The fluoride and naturally sourced calcium help patients achieve and sustain strong, healthy teeth. We call this the right amount of natural.
Neutralizes plaque acids fast
Promotes a healthy, balanced pH
Protects & repairs enamel