New ARM & HAMMER™ Essentials toothpastes are full of essential ingredients that deep clean,
neutralize acids and whiten teeth. For a naturally effective clean – no compromises.
Whiten & Strengthen
2 Shades Whiter Teeth & 2x Stronger Enamel**
**Data on file
Healthy Teeth & Gums
Removes More Plaque Around the Gumline*
*Compared to a regular toothpaste
Clinically Proven to Remove More Plaque*
"It was found that brushing with baking soda-containing dentrifices
generally removed significantly more plaque than brushing with
non-baking soda-containing dentrifices."
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