Toothpaste Comparison

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PATIENT NEED

Multi-Benefit

Plaque Removal

Tartar Control

Gentle Whitening

Whitening with Low Abrasion

Plaque Removal

Stain Defense

Ultra-Gentle Whitening

Gum Health

Stain Removal

Surface Repair

Enamel Strengthening

Gum Health

Sensitive Teeth

Enamel Protection

Gentle Whitening

Plaque Removal

High Level Baking Soda

RDA / pH

RDA = 53
pH = 8.4

RDA = 53
pH = 8.5

RDA = 35
pH = 8.4

RDA = 134
pH = 8.3

RDA = 57
pH = 8.2

RDA = 60
pH = 8.0

KEY INGREDIENTS

Sodium Fluoride
50% Baking Soda
1% Peroxide

Sodium Fluoride
50% Baking Soda
1% Peroxide

Sodium Fluoride
50% Baking Soda
1% Peroxide

Sodium Fluoride
35% Baking Soda
Liquid Calcium™

Sodium Fluoride
45% Baking Soda
Potassium Nitrate

Sodium Fluoride
65% Baking Soda

Trust the ARM & HAMMER™ Baking Soda Advantage:

✓ Less Abrasive than the majority of regular toothpastes3,11-13

✓ Clinically Proven to remove up to 33% more total plaque* † 1,4

✓ >80% more plaque removed from hard-to-reach areas* † 1

✓ Higher pH helps neutralize plaque acids quickly14

✓ Provides effective yet gentle cleaning and whitening

✓ A full range of products to meet patients’ needs

See the Proven Science Behind Baking Soda Recently Published in JADA

Learn More

*vs. leading non-baking soda toothpastes † vs. regular non-baking soda toothpaste ** From baseline 1) Thong S, Hooper W, et al. Jnl Clin Dent 2011;22:171-178. 2) Sabharwal A, Scannapieco FA. JADA Nov 2017;148(11 suppl):15-19. 3) Hara AT, Turssi CP. JADA Nov 2017;148(11 suppl):27-33. 4) Putt MS, Milleman KR, et al. Jnl Clin Dent 2008;19(4):1-9. 5) Myneni SR. JADA Nov2017;148(11 suppl):4-9. 6) Ghassemi A, Hooper W, et al. Jnl Clin Dent 2012;23(3):86-91 (ST7407). 7) Data on File: Acid Neutralization Study 2018. 8) Shen P, Walker GD, et al. Jnl of Dentistry 2018;78:59-64. 9) Data on File: Gum Health Study Oct 10, 2018. 10) Zambon JJ, et al. Compendium 1996;17(19):39-45. 11) Inside Dentistry. April 2007;3(4). 12) Harpenau LA, et al. Calif Dent Assoc Jnl 2011;39(4):225-231. 13) Schemehorn BR, et al. Jnl Clin Dent 2011;22:11-18. 14) Zero DT. JADA Nov 2017;148(11 suppl):10-14.