OralCarePro.com: Toothpaste

Discover the Arm & Hammer Toothpaste Difference

Neutralizes Harmful Acids

  • Baking soda is a natural buffer, and brushing with a baking soda toothpaste restores the mouth's pH quickly, limiting the time at which the mouth's pH is below the critical level of 5.1 - 5.5, reducing the likelihood of enamel demineralization.

More Effectively Removes Plaque

  • ARM & HAMMER™ Toothpastes have been proven to be more effective than non-baking soda toothpastes in plaque removal studies, including a double-blind clinical study with one-time use.1, 2, 3, 4, 5

Strengthens & Protects Teeth

  • With 1100 ppm fluoride, ARM & HAMMER™ Toothpastes are formulated to help protect against dental caries, as well as strengthen tooth enamel.

Cleans More Gently

  • Our low-abrasion formulas are safe for daily brushing and have been shown to have similar, if not greater, stain and plaque removal when compared to other toothpastes with higher RDA levels.

Gentler Stain Removal And Whitening

  • Baking soda quickly dissolves to penetrate between teeth, delivering safe, gentle whitening. RDA testing demonstrates that ARM & HAMMER™ Toothpaste provides effective stain removal while being significantly less abrasive to dentin than several leading whitening toothpastes.6

ARM & HAMMER™ Toothpaste

ARM & HAMMER Complete Care Plus Enamel Strengthening Toothpaste

ARM & HAMMER Complete Care Toothpaste

  • All-in-one formula for healthier teeth and gums*
  • Safe, effective whitening plus a deep clean
  • Fluoride cavity protection and enamel strengthening
  • *When used as part of a complete oral care routine.

    ARM & HAMMER Advance White Toothpaste

    ARM & HAMMER Advance White Toothpaste

    • Specially formulated with peroxide for extreme whitening that won’t damage enamel
    • Removes and prevents new stains from setting with Stain Defense™ technology
    • Fluoride cavity protection and enamel strengthening
    ARM & HAMMER PeroxiCare Toothpaste

    ARM & HAMMER Peroxicare Deep Clean Toothpaste

    • Baking soda and peroxide formula helps maintain healthy gums*
    • Delivers deep cleaning between teeth and along the gum line
    • Leaves breath fresh by killing germs in the mouth

    *When used as part of a complete oral care routine.

    Truly Radiant Bright & Strong Toothpaste

    ARM & HAMMER Bright & Strong Truly Radiant Toothpaste

    • Exclusive Liquid Calcium Technology strengthens and helps repair the enamel surface for a brighter and stronger smile
    • Helps repair the enamel surface by filling in tiny cracks and restoring tooth-strengthening minerals7,8
    • Clinically proven to whiten teeth in just 5 days with our enamel-safe whitening formula9
    • Restores gloss and luster for a brighter smile10
    ARM & HAMMER Sensitive Toothpaste, from the Maker of ORAJEL

    ARM & HAMMER Sensitive Toothpaste, from the Maker of ORAJEL;

    Maximum pain relief. Available in whitening & enamel strengthening formulas

    ARM & HAMMER Dental Care Advance Cleaning Toothpaste

    ARM & HAMMER Dental Care Toothpaste

    • Maximum level of ARM & HAMMER™ Baking Soda for superior cleaning deep down, between teeth and along the gum line
    • Foam surrounds teeth and gums for a deeper clean
    • The original baking soda toothpaste, trusted for generations
    Truly Radiant Clean & Fresh Toothpaste

    ARM & HAMMER Clean & Fresh Truly Radiant Toothpaste

    • Fresh spearmint taste
    • Deep cleaning & lasting freshness
    Truly Radiant Rejuvenating Toothpaste

    ARM & HAMMER Rejuvenating Truly Radiant Toothpaste

    • For patients seeking a new flavor experience
    • Deep cleaning and whitening with a refreshing twist of mint

    ORAJEL™ Makes Brushing Fun for Kids

    BABY ORAJEL Tooth & Gum Cleanser Products

    BABY ORAJEL Tooth & Gum Cleanser Products

    • Fluoride-free, nonabrasive formula for babies
    • With finger brush or manual brush
    • No parabens, aspartame, dyes, or SLS
    ORAJEL Training Toothpaste

    ORAJEL Training Toothpaste

    • Fluoride-free training toothpastes are a fun way to teach kids about oral care
    ORAJEL Anticavity Fluoride Toothpaste

    ORAJEL Anticavity Fluoride Toothpaste

    Specially designed to:

    • Protect against cavities
    • Provide fluoride protection
    • Offer a safe and fun way to help young children learn to brush
    ORAJEL Makes Brushing Fun for Kids

    ORAJEL Makes Brushing Fun for Kids

    • Featuring popular characters that pair up with Spinbrush™ Powerbrush favorites!
    • Fluoride formula delivers anticavity protection
    • Easy-to-grip toothbrush
    1. Ghassemi, A, et al. (2008). A four-week clinical study to evaluate and compare the effectiveness of a baking soda dentifrice and an antimicrobial dentifrice in reducing plaque. Journal of Clinical Dentistry, 19(4), 120-6.
    2. Mankodi, S, et al. (1998). Evaluation of the effects of brushing on the removal of dental plaque. Journal of Clinical Dentistry, 9(3), 57-60.
    3. Putt, MS, et al. (2008). Enhancement of plaque removal efficacy by toothbrushing with baking soda dentifrices: Results of five clinical studies. Journal of Clinical Dentistry, 19(4), 111-9.
    4. Thong, S, et al. (2011). Enhancement of plaque removal by baking soda toothpastes from less accessible areas in the dentition. Journal of Clinical Dentistry, 22(5), 171-8.
    5. Volpe, AR, et al. (1975). A long term clinical study evaluating the effect of two dentifrices on oral tissues. Journal of Periodontology, 46(2), 113-118.
    6. Li, DDS, MSD, PhD (2017) Stain removal and whitening by baking soda dentifrice.
    7. Zero, DDS, MS (2017) Evidence for bio film acid neutralization by baking soda.
    8. E. Major, Enamel Strengthening Study: Project Radiance, ARM & HAMMER™ Truly Radiant – Study ESMHST17, NBR#4200, 9/4/2013.
    9. Clinical Evaluation of the Extrinsic Stain Removal Effectiveness of a Whitening Dentifrice / Toothbrush, ST-7487, Salus Research Inc., 7/30/2013.
    10. Determination of the Enamel Polishing of Dentifrices, Study EPP13-193, Therametric Technologies, 9/20/2013.