Baking Soda
Attacks Plaque
Two Ways
Our Baking Soda formulas
help remove more plaque by
penetrating and disrupting
plaque biofilm1 and providing
very gentle cleaning action.2
Attack More Plaque with
ARM & HAMMER™ Toothpaste
It can be tough for patients to maintain good oral health when
they are constantly fighting plaque. To help them in the battle
against biofilm, ARM & HAMMER™ Toothpaste Attacks More
Plaque with the Power of 100% Natural Baking Soda!
Baking Soda
Up to 3X More
Plaque Removal*3
ARM & HAMMER™ Toothpaste
is clinically proven to remove
more plaque in hard-to-reach
areas, compared to a
non-baking soda toothpaste.3
Acid
Neutralization
ARM & HAMMER™ Toothpaste,
with an average pH of about 8.4,
neutralizes plaque acids quickly1
and more effectively than non-
baking soda toothpaste.3,4
Low-Abrasion
Formulas
Our formulas are tough on
plaque, yet clean gently and can
help minimize wear on softened
enamel and exposed dentin.2
A NEW ULTRA-SMOOTH FORMULA…
STILL PACKED WITH THE SAME BENEFITS YOU EXPECT
STILL PACKED WITH THE SAME BENEFITS YOU EXPECT
New Complete Care™ feels and tastes great while you brush. The ultra-smooth, foaming formula has a rich
texture, while a flavor combination of peppermint, spearmint and subtle spice provides a lasting freshness.
Now, everyone can enjoy the benefits of Baking Soda Toothpaste without the taste barrier!
texture, while a flavor combination of peppermint, spearmint and subtle spice provides a lasting freshness.
Now, everyone can enjoy the benefits of Baking Soda Toothpaste without the taste barrier!
Powered by 100% Natural Baking Soda
Proven to remove up to 3X more plaque*3
What are the
key ingredients?
key ingredients?
Complete Care™ contains 20%
Baking Soda and sodium
fluoride. The fresh mint-flavored
formula is also free of peroxide,
parabens and preservatives.
Baking Soda and sodium
fluoride. The fresh mint-flavored
formula is also free of peroxide,
parabens and preservatives.
What is the pH?
At 8.6, Complete Care™ has the
highest pH of all our toothpastes.
highest pH of all our toothpastes.
What are the
clinical benefits?
clinical benefits?
Complete Care™ neutralizes plaque
acids, deep cleans, helps improve gum
health and provides effective whitening.
We call this Whole Mouth Protection.
acids, deep cleans, helps improve gum
health and provides effective whitening.
We call this Whole Mouth Protection.
Dental Professionals Recommend
ARM & HAMMER™ Toothpaste
Dr. Geissberger is one of many dentists who trusts in the Proven Power of Baking Soda. Watch the video to learn why ARM & HAMMER™ is his toothpaste brand of choice!
A Toothpaste for Every Patient
Low-abrasion formulas, all-in-one oral care, effective
whitening and more-there is an ARM & HAMMER™
Toothpaste for virtually every patient need and preference.
Resources for Dental Professionals
We want professionals to always be in the know about
ARM & HAMMER™ Oral Care! Browse and download our
latest educational materials, studies and more below.
ARM & HAMMER™ Oral Care! Browse and download our
latest educational materials, studies and more below.
ARM & HAMMER™
Toothpaste Brochure
Toothpaste Brochure
Complete Care™
Fact Sheet
Fact Sheet
Toothpaste RDA Values
Continuing Education Courses
Interested in learning about baking soda, pH
neutralization or toothpaste ingredients? Pick
the course you want and earn credit today!
JADA: Baking Soda Dentifrices
and Oral Health
Now that you know the clinical benefits of ARM & HAMMERTM
Toothpastes, find out more from the Journal of the American
Dental Association (JADA) 2017 Supplement that examines the
proven science behind baking soda.